KuCoin
High ActivityA global cryptocurrency exchange known as 'The People's Exchange' for its focus on small investors.
KuCoin is a global cryptocurrency exchange launched in 2017 with a mission to make crypto trading accessible to everyday users around the world.
It quickly earned the nickname "The People's Exchange" because it focused on small investors, not just large institutions.
During crypto's rapid expansion in 2017, most major exchanges listed only well-known coins. KuCoin took a different path — it supported emerging blockchain projects and smaller communities.
This allowed many users to discover new assets early, before they reached mainstream platforms. Instead of competing only for volume, KuCoin competed for community loyalty.
KuCoin became known for:
- Early listings of new cryptocurrencies
- Global user access
- Reward programs and bonuses
- Beginner-friendly interface
If some exchanges are built for professionals, KuCoin is designed for participation. It acts as a gateway exchange where new users start their journey and new projects gain their first supporters.
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